SELFHOOD STUDIOS / LONDON · WORKING EVERYWHERE
App design & development
An app people can understand, use and return to.
A successful app starts with a task worth solving. We help you define that task, choose the right platform and shape a first release that gives users a complete experience. UX design and development work together from the outset.
Discuss your projectChoose the experience before the platform.
We map where the app will be used, how often people return and which device capabilities matter. Those answers guide the choice between a web app, a mobile experience or a desktop product. A prototype can test the uncertain parts before they become a full development commitment.
Design the whole journey.
The useful work extends beyond the main screen. Onboarding, permissions, empty states and recovery from errors all affect whether a person can complete a task. We use journeys, wireframes and interactive prototypes to make these decisions reviewable.
Build a focused first release.
We agree the essential workflows and acceptance criteria, then develop and review working software. Integrations and data requirements are considered early. Testing and release planning reflect the chosen platform, with documentation and ownership included in handover.
Pendulum Members
An iOS app design project for a members platform, shaping the journey from discovery to curated experiences.
Explore the project
Before we begin
Should we build a web app or a mobile app?
Start with the user’s task, frequency of use and device requirements. We can help compare the options and test a critical interaction before deciding which platform belongs in the first release.
Can you help with app design before development?
Yes. Discovery, UX and UI design can establish the scope and produce a prototype before a full build. We agree how the design will be handed over or carried into development.
Can we start with an MVP?
Yes. We define one complete, valuable journey and separate essential behaviour from later features. The first release should be useful enough to learn from, with a clear plan for reviewing feedback.